From product push to customer pull: how martech enables true customer centricity

September 09, 2025

The most successful companies today have made a fundamental transition in how they communicate with their markets. Instead of broadcasting what they want to say about their products, they’re responding to what customers are actually experiencing and seeking. Customer centricity represents a comprehensive business philosophy that places the customer’s experience, needs, and journey at the center of all marketing decisions. Rather than asking How do we tell people about our stuff?, it’s understanding where customers are in their journey and what information would be most helpful at that moment. 

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