Agility, agents, agencies: a q&a with Ed Freed

August 28, 2025

AI is rapidly transforming the way agencies work, from strategy and insight to creativity and customer experience. To explore what this shift really means in practice, Ed Freed, Global Chief Transformation Officer, spoke with FutureWeek to explore where agency employees are getting AI use wrong, if GenAI actually creates compelling narratives, and how best to use AI agents. 

Continue reading with FutureWeek.