IN OUR HEADS
October 21, 2025
What separates good marketers from truly great ones? According to Matt Pharr, RAPP’s Global Chief Marketing Sciences Officer, it’s about more than creativity and data alone—it’s about the “mysterious alchemy” that happens when you combine these elements to solve real problems for your customers.
“At the end of the day, what makes them great is that they help a consumer solve a problem. You’re not simply trying to sell them something… those are happy byproducts of doing great marketing. If marketers can focus on solving problems and aligning experiences to the challenges consumers face, you’re going to win more loyalty and trust.”
In this exclusive interview, Matt shares:
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How today’s top teams break silos to create unified experiences
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Why culture is the missing link in harnessing new technologies like AI
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The importance of seeing the human behind every data point
Want to hear how leading brands are rethinking their approach and get Matt’s advice for marketing leaders?
Watch the full conversation from Advertising Week 2025 now:
