Holiday 2025: winning the season with strategy, speed & smarter spend

Ed McLarnon

EVP, Head of Strategy

October 27, 2025

How can marketers use this year's holiday season to get a head start on 2026 goals? In this panel, Ed McLarnon, EVP, Head of Strategy, joins panelists from T-Mobile Advertising Solutions, Vera Bradley, Monks, and L'Oreal to discuss understanding consumer touchpoints and how to optimize these touchpoints during the holiday season.

"In our holiday planning we're making sure that media investment can go further and that it isn't just going to a click that happens to a basket in December, but its actually leading to a conversion and activity that's going to sustain a company into Q1 and 2026."

In this interview, Ed joined panelists to share:

The biggest friction points in the holiday journey that marketers underestimate
How to bridge gaps between media spend and messaging
What role creative should play in the season where discounts compete with differentiation
How to use checkout moments to drive conversion.
Showing up as a brand throughout the year in the same way you show up during the holiday months